Research changed NoboPay’s launch audience before development.
Research, product direction, brand and experience design for a mobile wallet later launched as SureCash.
Client stories · Completed and current work
Real product decisions, the evidence behind them, and the value clients could act on.
Selected client work
Research, product direction, brand and experience design for a mobile wallet later launched as SureCash.
Hardware electronics, casing, ergonomics, feature direction, research guidance, pitch storytelling and funding support.
We addressed adoption as a people problem as well as a component problem.
Product positioning, purchase-decision messaging, feature advice, website direction, and funding-round preparation.
This was a successful product-direction outcome, not a claim that the concept was launched.
Read the decision storyFacing an important product decision?
We adjust the work and cost to what the project needs. We respond within two working days.