Research changed NoboPay’s launch audience before development.
We changed the first launch audience before development and designed the product released as SureCash.
Product strategy & experience design · Berlin-based, working internationally
SkalaDesign helps funded startups, scale-ups, and established product teams decide what to build, make complex products easier to use, and prepare for investment, launch, or expansion.
Three services
Product Clarity Sprint · 2–3 weeks
A short project for teams that need confidence before committing to a larger build, launch, or investment.
The work and price adjust to the decision. See the typical cost and what is included →
Selected client work
We changed the first launch audience before development and designed the product released as SureCash.
In progressSedris VisionWe connected hardware, ergonomics, user research and funding into one product direction.
“Sheikh connects product, user and technical decisions in a way that has been invaluable as we move Sedris Vision forward.”
Ankur Phutela · Founder, Sedris Vision ↗
Read the client story →
Current collaborationNoolEnterprise developer infrastructure
Product story, ease of use, website direction and funding preparation.
One lead from start to finish

Sheikh S Mahmud · Founder and studio lead
Clients work directly with SkalaDesign. Sheikh leads the project and manages any additional specialists it needs.
Specialists are available across product research, communication and hardware.
Relevant collaborator profiles are shared when their expertise is needed.